How To Write Classified Ads That Sell

How To Write Classified Ads That Sell
By Bill Daugherty

One powerful little classified ad can make you
a fortune! It will sell your product or service
for months, even years, to come in any
advertising venue you choose. On the other
hand, a weak ad won't produce enough income
to justify the time it takes you to write and
submit it.

So stop wasting your time writing useless
weak ads. You can write powerful ad copy
every time if you will follow three simple rules.

Rule #1
The headline of your ad must catch the
reader's attention instantly. Remember,
your ad is competing with a lot of other
ads and information for every reader's

Rule #2
The body of your ad must not only hold
the reader's attention, it should get the
reader excited about your product or
service. You want your visitors eager
and ready buy your product or service
before they reach your site.

Rule #3
The ad must target potential customers for
your product or service. What's called a
blind ad may draw a lot of visitors to your
site, but few will buy, and we are looking
for buyers, not "tire kickers." Right?

To illustrate just how strong an ad can be
when these three rules are followed, I am
going to show you two ads written for the
same product. Let's say I have just gotten
the resell rights to a new Ebook about
how to write great classified ads.

This first ad will demonstrate a weak ad for
this product and doesn't follow the three
rules for writing powerful ads.

Learn To Write Better Classified Ads!

Great new Ebook "How To Write Ads
That Sell," by John Doe. John is one of
the leading authorities on online advertising
today and he can help you write like a pro!

This ad does satisfy the third rule of
targeting potential customers for our product,
but it fails miserable in all other aspects.
That headline isn't going to grab anybody's
attention. And the body of the ad is not
only boring, it is trying to sell the steak
instead of selling the sizzle. People are
not interested in your product or service
per se, they are only interested in what the
product or service will do for them. How will
they benefit from using your product or service
That's the key to writing powerful ads. You
must sell the sizzle, not the steak.

Now let's look at an ad for that same Ebook
that does follow our three rules.

Powerful Ads That Will Make You Rich!

You are only minutes away from creating
powerful cash generating ads that will make
your hit counter explode and your sales
skyrocket - I Guarantee It !

That's much better. This ad follows all
three of our rules. It has an attention
grabbing headline. The body of the ad
talks not about the product, but the end
result of using the product. And our
entire ad targets potential customers
for our product. See the difference?


It's just as easy to write a powerful ad as
it is to write a weak one when you know
these three simple little rules.

I wish you all the best in your classified
advertising campaigns.